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What Can Tata’s Nano Teach Detroit? – BusinessWeek. Morale of the story: Set the price the customers are willing to pay, then work backward and design the car. Involve key suppliers early on, and convince them to produce low-cost systems. Rethink distribution. Ship kits to distributors, and let them do the assembly. An interview with the CEO of a leading Italian design firm – The McKinsey Quarterly – interview CEO Italian design firm – Strategy – Innovation. Talks about how products are decided at Alessi. Not through “market research”, but through a score system: Sensation, memory and imagination (SMI) How people can use the object to communicate […] Being a workaholic does not make you a good entrepreneur. http://www.forbes.com/2009/01/22/entrepreneur-psychology-franchise-ent-manage-cx_sb_0122berglashumptydumpty.html This article discusses how the process of decision making is affected by “who you know” rather than “what you know”. How who you know affects what you decide |